The Three Thousands x Griffiths Bros Coffee Collaboration
Fresh from Melbourne, Australia’s cultural and coffee capital, comes a bold collaboration between the nation’s oldest coffee roaster and the city’s hottest gaming studio. Blending decades of roasting craft with high-energy creativity, this release is crafted for those who play hard, think big, and drink great coffee.
Named after the postcode. Inspired by the city. Made in Melbourne. Created for the world.
We have officially teamed up with legendary coffee roasters Griffiths Bros to launch two signature blends inspired by the city’s laneways, nightlife, urban culture and late-night creative energy. Built for a new generation that lives online, moves fast and treats coffee like part of the lifestyle, the collaboration brings together Melbourne’s most prestigious coffee experts with one of the city’s boldest creative studios to create something entirely new.
The launch features two custom blends - The Laneway Blend and After Dark Blend.
The Laneway Blend is smooth, sweet and easy drinking, inspired by Melbourne’s hidden café corridors and everyday coffee rituals.
After Dark takes things in the opposite direction: bold, rich and full-bodied, designed for the people still awake chasing ideas at 2AM.
From the flavour profiles to the packaging, everything pulls inspiration from Melbourne’s street culture, graffiti-covered laneways, nightlife and underground creative scene.
More than just a coffee collab, the project blends coffee, gaming, music and culture into one experience. Alongside the release, we have launched custom DJ mixes, social-first content and upcoming Melbourne activations designed to bring the blends to life beyond the cup.
Melbourne made, culture driven and built different - this is coffee for the next generation.
To celebrate the collaboration in true style, we have also developed two DJ mixes that fundamentally capture the essence of each roast with a mix of both Melbourne/Naarm-based and global artists, available to stream on our YouTube channel.
▶︎•|၊|။||||။၊|။|||။|||။ The Laneway Chill Mix
▶︎•၊||၊||||||။၊|။|||||။|| The After Dark Blend Hard Groove Mix
Read more about the collaboration here: https://griffithsbros.com.au/blogs/post/the-three-thousands-x-griffiths-bros
Coffee is available to shop at Griffiths Bros Coffee: https://griffithsbros.com.au/pages/the-three-thousands
Collaborators
The Three Thousands:
CEO: Joseph Donoghue
CCO: Benjamin Dawe
Creative Specialist: Wingyu Lin
Griffiths Bros Coffee Roasters:
MD: Peter Patisteas
GM Operations: Levent Dogonay
MM: Courtney Sims
Senior Graphic & Digital Designer: Marley Edwards
Photographer: Chris Krassaris
