The Three Thousands' Launch Streetwear Apparel

The Three Thousands Debuts “The Three Thousands MLBN” — A Bold New Clothing Line Inspired by Melbourne’s street culture.

Melbourne based games and creative studio, The Three Thousands Studios, is making its mark on the fashion industry with the launch of The Three Thousands, a streetwear clothing line rooted in the energy, diversity, and creativity of Melbourne’s culture.

The label launched with its first limited apparel collection. The debut Varsity collection, draws on Melbourne’s distinctive style and deep-rooted love of sport, blending classic athletic aesthetics with contemporary streetwear edge. The pieces are a merging of digital design sensibilities with the tactile craftsmanship of streetwear. The collection will be sold exclusively through The Three Thousands online storefront.

To bring the vision to life, The Three Thousands Studios partnered with local Melbourne creatives EGLOT PRODUCTIONS to produce the official look book, capturing the spirit of the collection fused with the style of Melbourne.

This new label is more than clothing launch though; it’s an exploration of how a creative studio can bridge worlds and redefine its boundaries. The Three Thousands' first release is a love letter to the city the founders call home, infused with Melbourne’s urban lifestyle, music scene, and street culture, and translated through the lens of a studio that thrives at the intersection of games, music, and visual art. Pieces feature bold silhouettes, premium materials, and details inspired by the digital worlds the team has created in their gaming projects, marking a rare moment in which a gaming and creative studio directly channels its aesthetic into wearable art.

The Three Thousands Studios has a history of transcending mediums. Founded by video game industry veterans formerly at EA Firemonkeys, the team has collaborated with cultural icons including streetwear brand The Hundreds, and music legends Lil Wayne, Steve Aoki, and Krewella. This latest venture cements their commitment to pushing creative boundaries.

“The Three Thousands line is a manifestation of our mission to push the boundaries of what a creative studio can be — bridging the worlds of the games we make with the DNA of who we are,” said Benjamin Dawe, Co-Founder of The Three Thousands Studios. “We want to take our love for gaming, streetwear, music, and culture and realise it in new and exciting ways. The Three Thousands is our way to celebrate that spirit and share it with the world.”

The full collection is available exclusively at shop.thethreethousands.com.

Full lookbook available here: The Three Thousands - Varsity Lookbook - Google Drive  

For media enquiries, please contact at 3000smedia@gmail.com